Brand Kit — Future of NYC Design 2026, logo and font downloads for social mentions

Brand Kit · v1.0

Brand
Assets.

Logos, fonts, colors, hashtags, and ready-to-post copy for mentioning Future of NYC Design 2026 anywhere — Instagram, LinkedIn, Twitter/X, your newsletter, your slide deck. Free to use, attribution appreciated. If you're press, the press kit has more boilerplate.

Naming

Spell it right.

Small thing, but it adds up across hundreds of mentions. Here's the canonical phrasing.

Use

  • Future of NYC Design — full name, NYC capitalized.
  • Future of NYC Design 2026 — with year for the event.
  • Design × AI × Culture — the tagline (use ×, not x or X).
  • May 16, 2026 — date format (no st/nd/rd suffix).
  • Brooklyn, NY — location reference.

Avoid

  • Future of New York Design — use NYC, not "New York."
  • Future of NYC Design Conference — "Conference" is redundant.
  • FoND, FoNYCD — no abbreviations or acronyms.
  • 5/16, May 16th — not the canonical format.
  • Design x AI x Culture — use multiplication sign ×.

Tone of Voice

How we sound.

Direct. Slightly editorial. Warm but not cute. We say what something is and skip the throat-clearing. Em-dashes do real work; hashtags don't carry meaning.

Sounds like us

  • Plain-spoken — "a one-day conference," not "an immersive experiential journey."
  • Pointed claims — we have a thesis and we say it.
  • Em-dashes for rhythm — not commas, not parentheses.
  • Italics, sparingly, for emphasis or session names.
  • "Working day" · "the room" · "what we shipped" — built, not staged.
  • Specific over abstract — name the people, places, and times.

Doesn't sound like us

  • "Unleash" · "synergize" · "reimagine" · "leverage" · "ecosystem."
  • "AI-powered" as a stand-alone descriptor — what does it do?
  • Exclamation points. We're confident, not enthusiastic.
  • Emoji in body copy. Hashtags only where they're functional.
  • "Join us for an unforgettable evening of..." — tell them what's actually happening.
  • All-caps sentences. Bebas Neue handles caps; the prose shouldn't.

In the wild — the voice in three lines

Anchor line

The future of design isn't human vs machine. It's human without machine literacy getting left behind.

What it is, plain

A one-day conference on Design × AI × Culture. Three programming blocks, a hackathon, workshops, portfolio reviews, evening reception. May 16, Brooklyn.

Built, not staged

A working day for the people closing the gap between design and machine literacy — not a vendor showcase. The program was community-curated; sessions were selected from open submissions, not paid-in.

Logo

The mark.

An abstract sunburst. Use the white-on-dark version on dark backgrounds, the black mark on light, and the full-color JPG when neither works.

On dark Future of NYC Design — white logo on dark background
On light Future of NYC Design — black logo on light background
Primary logo, vector

Primary — vector

SVG · scalable

Download SVG →
White mark on dark, PNG

White on dark

PNG · transparent bg

Download PNG →
Full color logo, JPG

Full color

JPG · for platforms w/o PNG

Download JPG →

Profile picture & favicon

The white-on-dark PNG is square at 1080×1080 — drop it straight into Instagram, X, or LinkedIn as a profile picture, or use as a favicon source.

Profile picture, 1080x1080 square

Profile picture

PNG · 1080×1080 square

Download →
Favicon source

Favicon source

PNG · same file, browser tab

Download →

Wordmark & Lockup

When you need words.

The mark stands alone in most contexts. When you need the name visible — partner decks, headers, signage — pair it with the wordmark in Bebas Neue. Two approved lockups: horizontal and stacked.

Wordmark — single line Future of NYC Design wordmark
Wordmark — stacked Future of NYC Design stacked wordmark
Horizontal lockup Future of NYC Design horizontal lockup
Stacked lockup Future of NYC Design stacked lockup
Inline lockup — single line Future of NYC Design inline lockup
Wordmark on dark

Wordmark — white

SVG · outlined paths

Download SVG →
Wordmark on light

Wordmark — black

SVG · outlined paths

Download SVG →
Stacked wordmark on dark

Stacked — white

SVG · outlined paths

Download SVG →
Stacked wordmark on light

Stacked — black

SVG · outlined paths

Download SVG →

Lockups — mark + wordmark, single file

When you need both the icon and the name in one file — partner decks, signage, headers. Spacing is locked: don't break them apart.

Inline lockup on dark

Inline — white

SVG · mark + single-line wordmark

Download SVG →
Inline lockup on light

Inline — black

SVG · mark + single-line wordmark

Download SVG →
Horizontal lockup on dark

Horizontal — white

SVG · mark + wordmark

Download SVG →
Horizontal lockup on light

Horizontal — black

SVG · mark + wordmark

Download SVG →
Stacked lockup on dark

Stacked — white

SVG · mark + wordmark

Download SVG →
Stacked lockup on light

Stacked — black

SVG · mark + wordmark

Download SVG →

Spec: Bebas Neue Regular · tracking +20 (0.02em) · outlined to paths so they render anywhere without needing the font installed. Color matches the mark (white on dark, black on light). In the horizontal lockup, the gap between mark and wordmark equals the mark's height × 0.25.

Logo Usage

Keep it breathing.

Maintain clear space equal to roughly 25% of the logo's height on all sides. Don't recolor the mark, don't stretch it, don't put it on noisy photography. Simple rules — the SVG handles the rest.

Do

  • Use the SVG whenever possible — it scales infinitely.
  • Put the white mark on dark backgrounds, the black mark on light.
  • Give the logo at least 25% of its own height as clear space.
  • Tag @futureofnycdesign when you post.

Don't

  • Don't recolor the mark — black on light, white on dark.
  • Don't stretch, rotate, or skew it.
  • Don't put it directly on busy photography without a backdrop.
  • Don't add drop shadows, outlines, or effects.
  • Don't use the mark smaller than 32px on screen or 12mm in print.

Colors

The palette.

Purple-and-black, with a warm off-white. Click any swatch to copy the hex.

Purple

#C07FD4

Purple Light

#D4A0E8

Dark

#141418

Off-white

#F0EAF5

Typography

Three typefaces.

All free, all on Google Fonts. Bebas Neue for the wordmark and big numbers, DM Serif Display italic for editorial headlines, Space Mono for body and labels.

Display Bebas Neue
Regular
Wordmark, big numerals
FUTURE OF NYC DESIGN
Get on Google Fonts →
Editorial DM Serif Display
Regular Italic
Headlines, quotes
Design × AI × Culture.
Get on Google Fonts →
Body Space Mono
Regular / Bold
Body, labels, code
May 16, 2026 · Brooklyn NY
One day. Three blocks. One thread.
Get on Google Fonts →

Or embed all three at once with this single tag:

HTML <link> 
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Bebas+Neue&family=Space+Mono:ital,wght@0,400;0,700;1,400&family=DM+Serif+Display:ital@0;1&display=swap">

Social Mentions

Tag, hashtag, post.

Click any tag or copy block to copy. Use these when you're posting about the conference, sharing a session, or RSVP'ing publicly.

Handles

@futureofnycdesign copy @241members copy

Hashtags

#FutureOfNYCDesign copy #FutureOfNYCDesign2026 copy #NYCxDESIGN copy #NYCAIWeek copy #DesignAndAI copy

Ready-to-post copy

Short — Twitter/X, IG caption

Heading to Future of NYC Design 2026 — one day on Design × AI × Culture. May 16, Brooklyn. Part of #NYCxDESIGN + #NYCAIWeek. futureofnycdesign.com @futureofnycdesign #FutureOfNYCDesign

Medium — LinkedIn post

Excited for Future of NYC Design 2026 — a one-day conference at the intersection of design, AI, and culture, taking place during NYCxDESIGN and NYC AI Week. Three programming blocks: Art, Identity and the Machine · AI as Creative Infrastructure · Who Gets to Build? Plus a hackathon, workshops, portfolio reviews with senior designers from IBM, Duolingo, Cisco, PayPal, and Google, and an evening reception. May 16, 2026 · Brooklyn, NY futureofnycdesign.com #FutureOfNYCDesign #NYCxDESIGN #NYCAIWeek #DesignAndAI

Speaker / Session shoutout

Honored to be speaking at Future of NYC Design 2026 on May 16 in Brooklyn — a one-day conference on Design × AI × Culture during NYCxDESIGN and NYC AI Week. [Your session title / topic here.] Tickets & agenda: futureofnycdesign.com @futureofnycdesign #FutureOfNYCDesign #NYCxDESIGN #NYCAIWeek

Email signature

[Your name] · [Your role] Future of NYC Design 2026 — Design × AI × Culture May 16, 2026 · Brooklyn, NY futureofnycdesign.com

Imagery

Drop-in social images.

Pre-rendered for OG / feed / story sizes. For per-speaker share cards, see share samples.

Social preview graphic

Social preview

WEBP · 1200×630

Download →
Event header image

Event header

WEBP · hero crop

Download →
Cover image

Cover image

JPG · print-ready

Download →

Need something else?

Custom card sizes, an editable Figma file, or a specific render for your platform — just ask. We respond within 24 hours on weekdays.

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