Recap · The 2026 Awards · Brooklyn, May 16

And the
winners are.

Four projects, recognized live on stage. Judged by Craig Spaeth (Artsy / Puzzmo), Jessica Moon (AIGA NY / FIT), Soo Yun Kim (Cisco), and Christine Keeley (Marketing & Branding Executive).

◆ Awarded live · Sanders Studios · May 16, 2026 · NYCxDESIGN · NYC AI Week

See the photo recap

Top of category.

One project per category, chosen by the judging panel as the strongest of this year's submissions.

Winner · Best Brand & Identity

FabNU by Fabindia

by Kuber Chopra, Rasta

A balancing act — the Fabindia script from the 65-year-old parent paired with a capitalised, phonetic NU, plus a color and graphic system that styles Indian motifs for international appeal. 15 stores opened in 6 months.

◆ Why it won
  • Concept
  • Visual System
  • Cohesion
  • Memorability

A smart evolution of the heritage Fabindia brand — naming, identity, typography, and multilingual design used thoughtfully to reach a younger audience while maintaining continuity with the parent brand. Particularly strong in how it adapts across 20 languages and scripts while remaining cohesive and scalable for retail.

— Christine Keeley · Brand & Identity judge
Credits
  • Kuber Chopra — Creative Director
  • Saurabh Jain — Design Lead
  • Drishti Mitra — Sr. Designer
  • Sumon Sen — Brand Lead
  • Sumit Handa — CMO, Fabindia
See the work →

Winner · Social Impact Design

Sharing Waves

by Sige Zheng, Sige Designs

A four-part systems design for Puerto Escondido — turning surf-town digital-nomad tourism into reciprocal stewardship through food, donation rituals, and a community app.

◆ Why it won
  • Problem Definition
  • Community Centeredness
  • Measurable Outcomes
  • Sustainability

A beautifully empathetic piece of systems design that seamlessly weaves digital platforms and physical rituals together to transform transient tourism into deeply responsible, shared community stewardship.

— Soo Yun Kim · Principal Designer, Cisco

Extremely thorough — an ecosystem that meets community where they live, so users can develop organic relationships that lead to real change.

— Jessica Moon · AIGA NY / FIT
See the work →

Winner · Best AI Integration

Shaadi Mubarak

by Tarika Jain

AI wedding intelligence for the most logistically complex celebrations on earth — 1000+ guests, multi-day events, real-time vendor + timeline coordination.

◆ Why it won
  • Innovation in AI
  • Technical Execution
  • User Value
  • Responsible AI

The most complete submission. Identified a unique problem for a large market that could genuinely benefit from the combination of AI technologies proposed. The deliverables demonstrated strong effort and design execution — and the storytelling and motion design were on point.

— Craig Spaeth · Artsy / Puzzmo
See the work →

Winner · Best Interactive Experience

SHEEPLE'S COURT

by Suzanne Heintz, Hardcore Creative

An immersive interactive that puts you on trial before a digital herd — surfacing, in real time, how social judgment shapes your sense of self.

◆ Why it won
  • Interaction Design
  • Engagement
  • Technical Craft
  • Emotional Impact

Excellent written thesis and strong conceptual art. Love how it's simultaneously hilarious and anxiety-inducing — a beautiful mix of immersive theater, physical computing, generative animation, and interactive installation.

— Craig Spaeth · Artsy / Puzzmo
Credits
  • Suzanne Heintz — Creative Director, AI Video Generation, Tech Dir: Interactive
  • William “Iggy” Ingoglia — Tech Dir: Lighting & Installation
See the work →

◆ The 2027 Awards

Coming back next May. Be first to know when entries open.

Submissions open this fall. We'll send one email when the call goes live — no list spam, no follow-ups.

Get notified

With gratitude to the panel.

Every submission was read, watched, and weighed. The panel evaluated entries on innovation, craft, impact, and relevance to NYC's design ecosystem. These results belong to them. Meet the full judging panel · learn how to enter next year's awards.