Winner · Best Brand & Identity
FabNU by Fabindia
by Kuber Chopra, Rasta
A balancing act — the Fabindia script from the 65-year-old parent paired with a capitalised, phonetic NU, plus a color and graphic system that styles Indian motifs for international appeal. 15 stores opened in 6 months.
- Concept
- Visual System
- Cohesion
- Memorability
A smart evolution of the heritage Fabindia brand — naming, identity, typography, and multilingual design used thoughtfully to reach a younger audience while maintaining continuity with the parent brand. Particularly strong in how it adapts across 20 languages and scripts while remaining cohesive and scalable for retail.
— Christine Keeley · Brand & Identity judge- Kuber Chopra — Creative Director
- Saurabh Jain — Design Lead
- Drishti Mitra — Sr. Designer
- Sumon Sen — Brand Lead
- Sumit Handa — CMO, Fabindia